Prepares the yearly Sales plan and submits to the CEO for approval. Communicates and cascades it down to the overseen and participates in converting it into monthly measurable targets for their second liners.Prepares the Sales policies & procedures manual and submits to the CEO to review and approve. Monitors their ongoing implementation. Incorporates all changes upon their occurrence, and ensures clear communication of those changes to his direct report.Sets the standards and performance measures of the Sales operations in line with the department’s strategic objectives, and monitors their timely implementation, and ensures their achievement.Identifies new sales leads, and expands coverage for the assigned product(s) and communicates arising cross-sales opportunities to the concerned Sales team.Conducts sales calls to Key Customers, and provides them with creative solutions to finance their purchase, to build strong and credible relationship to ensure customer retention and optimum customer satisfaction from the sales experience.Distributing areas to sales representatives.Monitoring the needs of existing customers.Consolidates and analyzes his teams’ monthly sales achievements and prepares monthly sales reports highlighting actual versus forecast , providing recommendations for improved performance.Provides input to the CEO regarding market status and changing customer needs, for the preparation of the yearly sales plan and communicates any updates on regular and timely basis.Provides input to the CEO regarding market status and changing customer needs, for the preparation of the yearly sales plan and communicates any updates on regular and timely basis.Produce periodically sales report.People Management:Conducts performance appraisals sessions of his direct report in due time. Reviews and approves the performance appraisals conducted by his first liners to their subordinates, ensuring a timely, efficient and objective Performance Management process.Monitors the implementation of the on-the-job training to ensure an on-going skills development process to increase team competence.