Marketing Specialist – PHP Development Background

  • Anywhere

Plan and execute all web, SEO/SEM, social media campaignsBuild and maintain Company social media presenceMeasure and report performance of all digital channels and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights within the budget.Brainstorm new and creative growth ideas.Collaborate with agencies and other vendor partners if there.Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profilingGather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insightsGenerate marketing qualified leads.Develop brand presence through digital channelsPlan and effectively execute a social media strategy for generating demand for the services offered.Manage the SEO on all online channels.Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identificationEdit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take actionOptimize company pages within each platform to increase the visibility of the company’s social content.

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